Web Content What's Best for Your Site

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Rakibbd
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Joined: Mon Feb 20, 2023 8:30 am

Web Content What's Best for Your Site

Post by Rakibbd »

Web content is one of the fundamental elements of digital marketing : when we browse the Internet, we look for something that satisfies our specific information, entertainment or purchasing needs. However, the web is definitely overcrowded with content, very often generated by users themselves ( User Generated Content ), such as videos, social posts and so on.Therefore, it is essential that the contents for a website are included within a Content Marketing strategy , which preliminarily selects which type of web content to use and optimizes this content for search engines.The term " content for the web " indicates " an information content composed of text, images, video and audio, i.e. everything that can be uploaded to the Web and, thanks to this, conveyed ". This definition is enough to understand how this concept is quite vast. To summarize, we can divide web content into four macro categories :articles and blog postsinfographics, animations and GIFsvideopodcasts.

Knowing these categories of content is essential to be able to choose the type that best suits your site and your business goals.Articles and blog postsIn this category we can include all texts for Job Function Email List websites , from articles on a blog to news on a news site. As can be easily understood, the characterizing element of this type of web content is the written text, which constitutes a fundamental element for positioning on search engines: it is precisely here that the work of professionals who deal with SEO ( Search Engine Optimization).Quality textual content must comply with the rules of good copywriting : it must therefore be relevant to the target audience, consistent with the style of the site and the context in which it is distributed and obviously optimized for search engines and shareable on social networks, in so as to easily reach the identified target.

Image

Web content: infographics, GIFs and animationsIn this second category of content, the image dominates: the visual is the fundamental element, which may or may not be accompanied by a written text.An example in which the visual is effectively accompanied by a written text is infographics , where the images are able to summarize information and statistics in a clear and legible way even in the eyes of the less expert. Infographics are often used to graphically summarize case studies and research, then share and distribute them online.Web content: infographic exampleGIFs (Graphics Interchange Format) , on the other hand, are particularly widespread on social networks: they are a type of content for the web capable of conveying information dynamically, always through the use of an image.Good images and infographics should be:consistentrelevantshareablewell done graphicallyoriginals.
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