Keywords: How to Find the Best Keywords?

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delwar80
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Joined: Sun Jan 23, 2022 5:03 am

Keywords: How to Find the Best Keywords?

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Keywords or keywords are those terms that we use in search engines to find some material, document, article, video or web page that interests us. Normally we do not write in the search engine: Learn to make a delicious Sunday breakfast . We prefer shorter terms and words like Sunday breakfast or delicious breakfast or learn to make breakfast , there we already have three different keywords.

Each keyword offers different results, Vásároljon e-mail adatbázis és építési e-mailek listáját gyorsan even the results change according to each region. Imagine that you are looking for a delicious breakfast and Google gives you results of coffee with cookies. In some cultures and regions that's fine, but in many regions, that would be just an appetizer. In this post we will tell you how to find the best keywords , those that your potential buyers are looking for, those that will make your business known and you can sell more.

262 Search intent: tips to hit the nail on the head! Search intentions are what people want, want and long to have, solve or buy. As long as your business dialogues more and better with these intentions, you will have more people getting to know you and most likely buying your product . For this it is important: 1. Know your buyer person Your buyer persona is the representation of your potential buyer. This definition encompasses people's dreams, pains and desires, it is not simply a description of your customer's profile.

Knowing what people dream and want, those things that they need to solve, it will be easier for you to think about the search intention they have when entering Google. If you have not yet defined your buyer persona or want to complete that definition, here is a material that will help you do it completely: Tutorial: how to create a buyer persona for your business [with example templates + VIDEO] I also leave you a video where Rosario shows you how to create your buyer persona. 2. Define your niche Your niche is the context in which you interact with your customers and your competition.

These three elements are part of your business and you must learn to dialogue with them. As far as your client is concerned, we have already given you advice on the buyer persona. Now, when you have to think about your competition, you can see them as enemies or as opportunities. Here I teach you how to see your competition as an opportunity: get to know them, select at least five companies or businesses that are within your niche and that offer products similar to yours, understand what their proposals are about and their particularities.

This is where you and your story come in. In order for you to stand out in your niche, think about what only you can offer, and that has to do with your own story . Of course there will be meeting points, but since your story is unique, what comes out of it will be too. Normally that unique thing has to do with your life story, with your experiences, with the path you have traveled, that is your differential. Think about it and translate it into your product! 3. Know the words long tail and head tail A subsequent step to the definition of the niche is the knowledge of the words that are part of it. For example, if I put the words notebook, student, eraser, teacher, pencil, and blackboard,

I'm probably referring to a school. We are in the semantic field of the education niche. With digital products it is no different. If a person is interested in an educational product, they will probably place the word course in Google, but if they do not have time to go to the place of the classes and prefer to do it remotely, they will probably place an online course. Perfect! But that person wants to take an online course on a specific topic, for example, about learning how to make cakes. With that, the person will probably place online course to make cakes.

Do you see how the search terms are lengthening? That depends on the intention of the person. When it's something less specific like cake making courses, we say we're using a head tail keyword, but if the expression is specific, like party and birthday cake making online course, we call it long tail . Ideally, your business should use long tail and head tail keywords. The most specific ones give short-term results because people find you more quickly, but the most general ones can help you carve out a space for yourself in your niche and even, with brand awareness , get customers to buy from you in the long term.

4. Register the keywords It is useless to define the niche and the words that are part of it if you do not document and record each action. Here at Hotmart we have two ways to do it. The first is to create an editorial calendar or schedule , like this: It is important to put the name of the post, the keyword, the traffic it has and the day of publication. Over time, you will be able to see what other data is important. The second strategy is a keyword spreadsheet where the two most important metrics are traffic and difficulty. Generally speaking, keywords with higher traffic and less difficulty are better for short-term results. You can put these two metrics together and rank them from 1 to 5, for example, where 1 is those with the most traffic and least difficulty, and you're on your way.

However, those decisions depend a lot on your marketing strategy, your niche, your competition and the type of business you have. 5. Know how to use the tools There is no secret or mystery in this. There are several tools , functions and results that they can offer you. You choose the one that suits you best and fits in your pocket. Let's recap: You defined your buyer person and the search intention, along with the semantic field that are the words related to your niche. This is where tools come in. What you think is important, but what you believe is not always what your buyer persona also believes. The tools serve as that contrast that will allow you to confirm, deny or enrich your point of view and strategies. That is why they are so necessary!
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