The 10 Steps to Establish Your Digital Strategy

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delwar80
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Joined: Sun Jan 23, 2022 5:03 am

The 10 Steps to Establish Your Digital Strategy

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We live in the electronic age, advances in technology do not stop growing and are influencing practically all sectors of activity in society. Lots of jobs are being automated and people are changing their daily habits. Therefore, companies have to adapt to the new business environment and be present wherever their customers are.

Today consumers, Bumili ng Email Database at Bumuo ng Listahan ng Email Mabilis given the rise of the internet and the importance of smartphones, buy more and more frequently online. They do not have to move from home and can access a lot of information with very little effort. Which makes it an absolute priority for any company to be found in this channel. To sell online , the so-called e-commerce companies must have a marked strategy for entering the world of the Internet.

To do this, we have tried to summarize in 10 steps the most important decisions to make when any company selling goods or services decides to enter the complicated online world. Choose which platform we are going to use One of the most important decisions when entering electronic commerce is choosing the platform that your company will use to sell its goods and services.

We can differentiate between two types of entry platforms: own platform In the case of deciding to carry out your action through the use of your own platform, that is, to create your own web page, you will have the advantage of having absolute control over the activity but you will need a greater investment. Creating your own page requires a lot of work since you will have to position it and advertise it so that traffic begins to enter. But it will also allow you to give a more personalized treatment to your customers, the opportunity to build their loyalty and the creation of your brand.

The benefits are usually more satisfactory in the long term since at the beginning it requires a greater investment and effort. Marketplace Marketplaces are intermediary platforms that put customers and sellers in contact. They serve as a "showcase" for companies to show their products and usually take care of many secondary aspects such as payment, support... The main advantage is that they require a much smaller investment and you will benefit from the traffic that this page has, on the other hand, you will not have full control of your activity since you will have a dependency on the marketplace, to which you will have to pay a commission that sometimes can be unprofitable. The possibility of creating synergies with products from other companies may also be interesting (if you sell flip-flops it may be interesting to be where bikinis and beachwear are sold).

Another of the peculiarities of the marketplace is that companies are face to face with their competition and that they are not allowed to display the products as they wish. Choosing the way to enter the online world is one of the first things to be taken when deciding to start selling online. Many experts recommend creating your own website in places where the company is capable of running the business on its own and selling through the marketplace in countries where logistics make it more difficult to enter alone, such as Asia.

In any case, there are companies such as COVAP, which sell their premium products through their website to offer more personalized attention, and then sell other products through Amazon. This means that both options are perfectly compatible with each other. Usability of the website, that it be navigable In the case of creating your own web page, you will have to take into account that it must be easy to use and comfortable for the user . The user wants fast information, if your page takes a long time to load or the information is not presented clearly, they will most likely leave your page creating a high bounce rate.

To control this aspect, you have tools such as Google Analytics, among others, that can help you find possible improvements and adaptations that you can apply to your page to optimize it as much as possible and expose the products in the clearest way possible. In which social networks do you have a presence? Being present in social networks is another of the priorities of companies. But you don't have to go crazy and make a company profile on all the social networks you know, the important thing is quality rather than quantity. The key is to find where your target audience really is and to be present in that network, providing quality information and being recurrent in the activity.

For example, if your company is B2B, that is, if your company is dedicated to selling to other companies, it will be very important to find yourself on networks like LinkedIn, since that is where your potential customers will be found. On the other hand, other networks such as Instagram or Facebook are more focused on companies that sell to the final consumer. You also have to keep in mind that depending on the country in the world where you want to sell, some networks will be more important than others. In Asia, for example, they use their own social networks that are not common in Europe or South America. These details must be valued in order to always be present where our potential customers interact. In this image we can see the most used social networks in each part of the world:

Apply the Lean Startup method Whenever a company is undertaking an activity, it must take into account the application of the Lean Startup method . For those who are not familiar with it, this method consists of constantly researching and learning about the strengths and weaknesses of the activity and being able to adapt the necessary changes on the fly. There is no perfect recipe to succeed in online business, that is why we must perceive and assimilate the signals that the market and our clients send us. You have to be prepared to change prices, business models and marketing mix strategies. The key is to observe the customer, get to know him and find out what he likes and what he doesn't.
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