What Are the Types and How to Get Positioning in Google?

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delwar80
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What Are the Types and How to Get Positioning in Google?

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For some time now, the goal of any business that produces content as part of its marketing strategy is to rank first on the search results page. However, the definitions of success in SEO have changed! Now, in addition to being in the first place in the results, the goal is to achieve a position in Google, whose official name is a bit more complicated:

Featured Snippets. Do you know what is it about? In this post, we are going to unveil the mystery; to explain the importance of Koupit e-mailovou databázi a sestavit seznam e-mailů rychle occupying this position; and to talk about the main types of Featured Snippets. We are also going to give you some tips to achieve this goal. Why is it important to occupy a position in Google? You must have already read that people use Google to search for answers, mainly about “what is something” or “how to do something”.

The search engine understood the message, adapted to consumer behavior and created a way to quickly solve these questions: the answer boxes or Featured Snippets. When a person asks a question, Googlebot looks for a snippet posted on the Internet that shows exactly the information they're looking for. In this way, the user receives a direct answer, without having to visit the website where he is.

The Featured Snippet appears at the top of the results page, drawing the reader's attention. As you can deduce, it is very important to conquer this position. Because if another website appears in this answer box and solves the reader's question, this user may not even visit your page. Therefore, ranking on Google is a competition that you have to win. In addition, achieving a position in Google brings you several benefits. First of all, your content becomes a reference, since it is understood that it offers the best possible answer to the question in question.

And this highlight can also lead to more clicks, more visibility, and even more sales. What are the types of Featured Snippets and how to conquer them? There are three types of answer boxes: Paragraph, Ready Table. There is no exact formula to achieve a position in Google, since the search engine has never clearly disclosed the selection criteria. However, those who have experience in SEO have already detected some practices that can help you achieve that goal. Understanding these practices will likely change the way you blog , and these changes can guarantee you lots of clicks. So it's worth it, right? Here are some essential tips, check them out! paragraph snippet.

The most appropriate way to conquer a snippet of this type is to answer user questions directly. Identify the keywords related to your business that may generate questions and create a satisfactory, complete and summarized answer for this question. If the question that was entered in the search box was about the "psychology of color", explain what it is in your post. As the positioning space in Google is limited, the search engine will give preference to answers that have an average of 45 words or 293 characters.

The largest snippets, found by a MOZ study , were 97 words long and 752 characters long. list snippet To conquer a list snippet, you must abuse this format on your blog. So, instead of creating a running text to explain that in order to be successful when opening their own business, the reader has to study the market, investigate what their competitors are doing, identify opportunities , create a strategic plan and make a budget for each element necessary to the operation of the company, transforms these suggestions into lists.

The result would be: How to be successful when opening a business : Study the market in which you want to act; Learn about what your competitors are doing; Identifies consumer needs that other companies do not meet; Create a strategic plan; Make a budget for each item necessary for the operation of your business. Did you see how we provide the same information, but in a different format: the list? This type of content is much more likely to win over the snippet when the user is searching for “how to do something”.

Therefore, it is used for recipes, step by step or simply for a sequence of information, such as "the largest companies in the world". It is important to note that you should be concerned about the size of the list, as the space in the box is limited. The ideal is not to exceed 64 words. In our example, which was the steps to start a business and be successful, we covered 5 topics in 41 words. However, there is a trick to get readers to your page: try to make the list with a larger number of items. Google will display the first few steps in the box, and below them, the “More Items” option will appear. If the reader finds it interesting, he will click on the link and land on your page! table snippet To place your table in the positioning in Google there are also some tricks.

The first thing is to use this format in your content. One more time: instead of a paragraph or a very long list, turn it all into a table. Some examples of content that could be converted into tables: Nobel prize winners and their categories, team names and number of championships, meanings of each color in marketing, income tax rates, compare fuel prices in a certain country and so on.
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