Video Tutorials: How and Why to Make Them?

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delwar80
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Joined: Sun Jan 23, 2022 5:03 am

Video Tutorials: How and Why to Make Them?

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What do you type when you see the little box that appears on the Google search page? According to this tech giant, the chances of your sentence starting with “what is it” or “how is it done” are very high! After all, people consult the Internet today to clarify their doubts on a myriad of issues.

This means that there is a huge sales opportunity for those who produce video tutorials. Do you want to know what is the relationship between video tutorials and sales? So, Buy Email Database & Build Email List Quickly keep reading this post! We are going to explain the importance of this type of content in the marketing strategy and give you some tips on how to produce it. Join us! The importance of video tutorials in the marketing strategy Think of the following situation:

Until a while ago, when people wanted to learn how to do anything – a chocolate cake, change the heating element of a shower, file their income tax – it was a lot of work! In some cases, it was necessary to buy books or take courses. In others, it was necessary to find a friend who understood the matter and could teach you or give you the recipe, as the case may be. With the Internet, everything has changed. Google has become a kind of universal encyclopedia, where people find answers for everything. Although, in some cases, it is necessary to pay to obtain the information, and that is very fair, the web hosts all these solutions. For this reason,

Internet users learned to ask the search engine everything they need, including “how to do it”. This is the time when video tutorials come to the fore. After all, if there is a step by step that people can visualize, the possibility of actually learning and getting something done is much greater. Videos also have a very good chance of appearing on the first page of results, as long as they are optimized for SEO .

Also, that is the content format of the present and the future . So why not take advantage of it? Before continuing, it is important to clarify a point that some people confuse: tutorial videos are different from explanatory ones. Although the latter give people clues and show them more or less how to do something, the tutorials are much more specific. The tutorial is really a step-by-step, kind of “recipe” video.

By watching it, your viewer should get to know how to do what you wanted to explain, even if they don't understand anything about it. It is like teaching from pi to pa how to do a task or activity. The advantages of video tutorials Offering tutorials to your audience has a number of advantages. First of all, they attract a lot of traffic! To give you an idea, according to Forbes, more than 500 million hours of video are consumed daily . The consumption of this type of content on mobile devices has doubled every year. Now, it's easier to reach your audience. Another interesting statistic: the user not only consumes the videos, but also shares them.

On social networks, videos are much more shared than images and text combined. For example, when Instagram introduced videos, more than 5 million were shared in 24 hours . This is very surprising! In addition to these aspects, the numbers prove that the videos: increase sales: 81% of people have been convinced to buy a product or service after watching a video about it; they improve the organic positioning: as we have already said, the relevant videos on a topic appear highlighted on the first page of the results; increase the activation rate between 40 and 80%: sending a tutorial on the first steps to use a product (especially digital) stimulates the consumer to start using it.

This promotes your satisfaction and prevents returns; they provide a scalable solution: the same video tutorial can help hundreds, thousands or millions of people, decongesting your customer service center; presents intermediate or specific functions: many people buy a product and use only its basic functionalities – they do not even realize all the advantages of the product compared to that of the competitors. Video tutorials solve this problem, as they teach both those who have bought the product and those who plan to buy it, the benefits it offers.

The techniques to make good video tutorials Now, you have understood how video tutorials can help drive traffic , convince the consumer to buy your product, help them use all the features, and keep them satisfied. So, the time has come to learn how to produce quality content using this format. Take a look at these tips! 1. Define the objective of the video Before you start, answer the question: what should someone learn from this video? Plan all your actions with this goal in mind. Put all the necessary items on the stage, gather the materials you need to complete the task, etc. 2. Plan each step If you're going to do a tutorial, it's because you know how to do something. However, before you start your video, put this out of your mind.

Think like someone who doesn't really know anything about the subject, like you're just starting out now. Only then plan your script. It begins by explaining what the viewer must do as preparation (if it is the case), the materials that they must have or separate, the plugins that they must download, etc. Then, show each step in a very didactic way, as if you were going to do the activity together with the person.

3. Follow these production and editing tips Each location requires different recording techniques. So, find out about the lighting and the position of the cameras both in the external environment and in the internal environment. Study to present as professional a material as possible . This provides a pleasant experience for people and prevents good content from losing credibility by appearing amateurish. 4. Rehearse before making the video
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