Discover 5 Tools to Automate Your Marketing and Boost Your Results

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delwar80
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Discover 5 Tools to Automate Your Marketing and Boost Your Results

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Do you know how to use marketing tools for your business? Automations are important allies to optimize actions and have more sales opportunities. The more marketing develops, the greater the opportunities for traffic acquisition and lead generation on social media and websites. But, in addition to attracting a new audience, it is necessary to create strategies that retain these contacts and facilitate the organization of the marketing and sales sectors.

For this reason, automation platforms emerge as, Compreu la base de dades de correu electrònic i creeu llista d’email ràpidament options to improve the relationship between the brand and customers. If you want to know more about automation and what are the most suitable tools, continue reading this article. Marketing automation: discover and understand its importance Marketing automation is a trend in large companies and marketing agencies. Its increase is due to the fact that it allows to obtain better results without altering the productivity of the teams.

If before it was necessary for managers to contact potential customers several times to make a sale, today, this can be done in a coordinated way, at the right time and automatically. Through smart algorithms, quality content and automation flows, it is possible to create contact routines that are effective and generate conversions. Additionally, automations can be used to create more opportunities, close the marketing loop, and deliver “potential leads” to the sales team. Automation allows, for example, to create priority flows, segment lists and create new groups with a few clicks.

Automation tools and software help you create targeted campaigns, which will stay on for as long as you want. Thus, the professionals in the area can perform other tasks while the automation manages the leads. Throughout the process, analysts should observe the results and performance of the automations, seeking to add human and technological knowledge to generate a balance, leaving the execution less robotic.

5 marketing tools you have to know If you are interested in the subject and want to start putting these tips into practice, check out the list of marketing automation tools that we prepared for you! 1.RD Station RD Station is one of the main marketing tools used by big brands. The platform offers a series of mechanisms and features that capture and nurture leads throughout the sales funnel, facilitating the integration of marketing and sales teams. The structure of this marketing tool is very well developed and allows the user to identify, with a few steps, what actions are necessary for each objective.

Thus, you can create automations for the shopping day and organize the leads by score. RD Station is a paid tool and there are plans for all types of businesses. Values ​​vary from $98 to $530 dollars per month. 2. Hub Spot HubSpot is the largest company in this segment in the market. Its functionalities and experience are the most solid, allowing you to create lead nurturing strategies, conversation bots , email marketing management, content, social networks and many other options.

This marketing tool also allows integration with the CRM system, but does not require any programming knowledge to perform the operations. Being a complete platform, it allows integration between content marketing strategies and Inbound Marketing , but all this functionality comes at a price. There are some resources that can be accessed for free, however, the entire package can reach $850 a month, depending on the number of brand contacts. 3. Pardot Pardot is Salesforce's branded automation platform, focused on B2B business.

Salesforce offers complete services for the creation and administration of websites, based on the Fourth Revolution. By making these innovations simpler and more accessible, the company creates more democratic marketing tools. Like HubSpot and RD Station, this tool offers system integration options and features that streamline and automate complex operations. Values ​​range from $330 to $1,060 per month, depending on the needs of your platform.

4. MailChimp The Mailchimp platform can be considered the most beloved of marketing analysts. In addition to a light, simple and self-explanatory interface, it offers a free option for brands that have up to 2,000 contacts in their database and send a maximum of 12,000 emails per month. Therefore, for small and medium managers, this marketing tool appears as the most profitable option. Another advantage is that campaigns can be set up from the base of ready templates, which can be edited with personalized texts and images or even create your own code for the template itself.

Just like the other platforms mentioned, MailChimp also offers a good database for analytics and metrics. It also offers integration options and even the creation of ads for Facebook, Instagram and Google without leaving the platform. 5. Mautic Mautic is a marketing automation platform and has the main features present in tools of this type. By connecting a brand's communication channels, the platform helps monitor website visits and from there strategize sending and building automation flows.

It allows, for example, to include a tracking script on the website, which will allow the tracking of all the activities of the contact, such as seeing which pages they have visited and what is the origin of the traffic. In addition, it also allows the programming of emails and A/B tests of public and schedule. This marketing tool is free and open source. Therefore, if you have good programming skills, it is a good opportunity to create something more personalized and aligned to your needs.
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