Golden Circle: How Can the Golden Circle Help Your Business?

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delwar80
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Golden Circle: How Can the Golden Circle Help Your Business?

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The golden circle, or golden circle , is a relatively new concept, but in recent years it has been stirring up companies focused on development and competitiveness. Since it was designed and launched by Simon Sinek, back in 2009, the term has gained space and relevance among the most committed managers.

If you are passionate about innovations and want to Compre banco de dados de e-mail always be aware of new opportunities, do not stop reading this text until the end! In the post, you will understand a little more about the concept of the golden circle and you will know its origin. In addition, you will also learn how it works and why you should apply the guidelines of the method if you want to increase your influence, and that of your business .

To close with a flourish (worth the pun, right?), you will have access to real examples of companies that have applied the golden circle in their strategies and have been successful with it. What is the golden circle and how did it come about? Great ideas often come from great leaders. This statement is especially true in the case of Simon Sinek, a specialist in leadership and author of the book, which in its Spanish version is called "The key is why: How great leaders inspire us to act", published in 2009. In the same year,

Sinek also presented at one of the TED conferences, a highly relevant event in which speakers from the most diverse areas of knowledge (education, health, science, technology and business, for example) come together to share ideas and experiences. Sinek sharing the golden circle model Sinek's participation had an impact on the audience and exceeded the limits of the auditorium where he made the presentation. Since then, his analysis has gained expression and space in the most important corporate ranks in the world.

Emergence of the concept According to the author, who began his career in an advertising company, the insight for the golden circle originated in an independent analysis of the reasons why some products were not only consumed, but loved. To understand what the attributes of an inspiring brand were , Sinek has evaluated a number of companies. The final result of his study has been the conception of the golden circle .

Golden Circle Goals According to Simon, the golden circle has a very clear objective when applied to corporate strategy: to create or develop the value of a new product, idea or business. In practice, the weight of the tactic is precisely in the power of directing the ventures to what is in fact important on the way to inspiring the market: loyal consumers and maximizing the company's results. One of Sinek's observations, shared during his TED talk, is emblematic in explaining the essence of the golden circle :

"People don't buy what you do, they buy why you do it." This phrase makes it clear that a product is not just a product, but is actually the translation of a belief, a desire and even a dream. The explanation of successful organizations, therefore, is not only in the organization of their processes and/or the technology they apply, although, to make it clear, these attributes are also essential for the functioning of operations. Business success , on the other hand, is directly linked to a brand's ability to gather, inspire and charm a captive audience by valuing the essence of the organization above all else.

And the golden circle, as Sinek proposes, is an important tool to strengthen this position. How or golden circle works? By now, we're sure you're looking forward to putting the Golden Circle strategy into action, maximizing the potential of your mission, and boosting your brand positioning. Calm down! Although the tactic has been tested and approved by several companies, and has some of the largest corporations in the world as adherents, it is essential that you know in detail what the structure of the concept is. After that, your brainstorming of ideas is free! The golden circle is made up of three spheres of different sizes placed one inside the other.

The largest of them refers to the “what”; the intermediary, to the “how”; and the smallest, in turn, is the magic recipe of the golden circle and refers to "why". What? (or what ) Here the approach is more pragmatic than emotional. It is about emphasizing the product itself, the object that consumers acquire based on a demand. The attention is directed to the functionalities of the product and emphasizes the technical qualities of it.
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