Ads is to optimize your product feed. In short, this is where Google harnesses its data for your products and displays your ads accordingly. In fact, Phone Number List the easier you make it for Google to ‘read’ and scan the information about your products, the more chance you have of showing up in front of the right customers. Some ‘easy wins,’ so to speak, come in the form of improving your images, and product titles, Phone Number List and including your prices in your ad copy. In doing so, you instantly increase your chances of piquing a customer’s interest. Indeed, if you’re new to optimizing your data feed, improving any of the above assets is a surefire way to improve your Google Shopping Ads without the help of an expensive Google Ads agency.
2. Concentrate on Your Most Profitable Products Concentrate on Phone Number List marketing your most profitable products by excluding your unprofitable ones from your campaign. You can do this by adjusting your bids and denoting these products as ‘excluded.’ wix-campaign-article-june-2022 Excluding certain products can Phone Number List also be seasonal. If you have a bunch of summer products, it’s probably safe to say that they’re not going to be your most profitable items during the winter, so you’d very much benefit from excluding these products from your ad plan. Furthermore, it’s also important to exclude