618 ended, the sinking market layout was just in time

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topiakter
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Joined: Sun Apr 10, 2022 6:32 am

618 ended, the sinking market layout was just in time

Post by topiakter »

In 18 days, JD.com’s cumulative order amount was 269.2 billion yuan, Phone Number List
while Tmall’s was as high as 698.2 billion yuan. It was originally JD.com’s store celebration. During the 618 period, 35-year-olds dominated the mainstream, and a large number of post-waves were still pouring in rapidly. In addition to the massive subsidy routines of major platforms, the biggest point of view is that live streaming is too hot. Taobao live streaming platform has created 15 live streaming rooms that exceed 100 million yuan, and even offline store shopping guides have joined the live streaming army. . If you have made a direct train and guessed that you like to warm up the business, the live broadcast effect is much bette

During the live broadcast, the super recommendation or diamond booth Phone Number List will be closed again, and the conversion rate will be better. JD.com has united more than 20 platforms such as Kuaishou, Douyin, Station B, Weibo, etc. to launch a global video link. Hunan Satellite TV's Pinduoduo 618 Super Fight Night Live broadcast for three hours, leading all the way in ratings, setting the No. 1 spot on the Six Networks! On the surface, it seems that the promotion methods of Taobao and Tmall are gradually centered on live broadcast. The trend of live broadcast of everything and everyone is becoming more and more obvious. Is this true? Many people even say that live streaming is the TV shopping of the past, but why has TV shopping become a street rat? Counterfeit products, fake expert endorsements, and chaotic price systems are all chronic diseases, and trust is completely lost, so TV shopping has fallen! Today's live streaming and TV shopping are very differen

The most important thing is that there is interaction and user participation, Phone Number List
a strong sense of entertainment, mutual supervision, and a stronger sense of trust. Internet celebrities will also cherish their feathers, and even know how to choose products. In addition, compared with TV shopping, the price of live broadcast is more competitive, even like a low-cost promotion, so bargaining power + product selection ability + Internet celebrity IP constitute the core competitiveness of head anchors. In addition, the personality has become more important. The personality charm of the Internet celebrity = good looks + personality + expression style, so in this sense, not everyone can become a head Internet celebrity. The top Internet celebrities are all set up by people, and they are also cooking food. This is why Li Ziqi can become popular. Well, after summing up 618, after watching the bustling Internet celebrities bringing goods, many people asked, is this the only way to go? How do companies deploy their niche strategies?
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