This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, and managing your team throughout the build process in our previous posts. Now you’re Country Email List almost at the finish line! Everyone on the team is excited. They are ready to see your hard work, explore the new site, and take it for a spin. And they’re already thinking Country Email List about what can be done next. Maintaining excitement about your website is great. This excitement will keep the right stakeholders committed to providing the resources needed. It’s equally as important to keep the team focused, from top to bottom.
Think of it this way: Would you launch another 50 SKUs before testing the performance of the first 50? Would you open 10 more locations before maximizing the current location ROI? No, you Country Email List would not. So why would you treat your digital space any differently? Because your perceived investment & time to results is small when creating a website, you’re often jerked back and forth in ways no other part of the business would be. It’s important to Country Email List communicate the power and process to achieve continuous optimization. The power is that you can learn quickly, sometimes within just a few minutes when testing a Country Email List new campaign or SKU in your eCommerce store. The process is based on measuring and comparing the performance of one version versus another. Remember, there were ROI and benchmarks set into your process.
Now is the time to focus on what you set out to prove and improve. For tactical purposes I have broken the process of preparing the product and the team for launch into two steps: Going Country Email List live Preparing to measure Going Live Going live involves the last and most critical parts of the development process, UAT and QA. UAT and QA executed improperly can Country Email List double the time and cost to launch and can lead to bug-riddled experiences that lose customers by the thousands. Here is my checklist for moving quickly and effectively through the final UAT and QA process: CHALLENGE SOLUTION Organizing UAT Feedback for Engineering If engineering has to dig through feedback from stakeholders, it will double the time to get through final UAT and QA.
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