Advertisers have always relied on keyword match types to control how Photo Retouching their keywords match a user's search. For years, a cornerstone of any successful Google Ads account was the use of exact match keywords, which only showed an ad when a user's search matched the keyword exactly. Exact match keywords prevented you from showing an ad if someone's search didn't exactly match your keyword. In recent years,Photo Retouching Google has relaxed this definition of "exact match".
In 2014, Google began automatically including misspellings,Photo Retouching plurals, and other grammatical variants close to exact match and phrase keywords. In 2017, Google reinvented exact match keywords again by automatically showing ads in searches where the keywords were out of order or included prepositions, conjunctions, or articles. Google's most recent change is the third act in a play on the death of exact match keywords as we know them.Photo Retouching From now on, your exact match words will start to match "near variations that share the same meaning as your keywords", including synonyms, paraphrases, and results with the same implied intent.
For example, if you were bidding on the exact keyword [yosemite camping],Photo Retouching you can now expect traffic to be someone searching for "yosemite national park ca camping", "Yosemite campground", or "campsites in yosemite", which is kind of broad matchy. In Google's eyes, the intent behind these searches is the same: the searcher is looking to camp in Yosemite. new exact match keyword rules in 2018 Google estimates that these changes will increase the reach of our exact match keywords by approximately 3%. Last year, when Google last updated their exact match keywords, Photo Retouching our clients saw a 10% increase in clicks and an 11% increase in spend from their exact match keywords.
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