Duplicate content on a site does not cause for action on that site unless it appears that the intent of the duplicate content is to be misleading and to Philippines Photoedito Portfolio manipulate search engine results." - Google Webmaster Support To translate this to human, if you scrape content written by someone else, create multiple versions of the same page in order to make your site less pathetic, or use identical Philippines Photoedito Portfolio content on multiple sites to create an illusion of real links. .. yeah, that will make Google hate you. Search engines don't want to serve three or four copies of the same content on the search engine results page (SERP).
Fortunately, search engine algorithms are usually Philippines Photoedito Portfolio smart enough to figure this out. Medium takes the extra step of adding the tag that tells search engines that the original version of your site is the 'canonical' version - if you're using their tools to post your content Philippines Photoedito Portfolio there (as opposed to a copy-and-paste) . If you syndicate your work elsewhere (perhaps as a guest post to grow your audience and reach more people), you can also add this canonical tag. And if you have the same content appearing in multiple places on your own site, you can use the canonical tag to tell search engines which one you want to be considered the “official” version. It's a smart practice to publish on your own site first, a few days or even a week before syndicating it.
This gives search engines the chance to index it before the Philippines Photoedito Portfolio seeing it appear on other sites. It's also always a good idea to include relevant links to your own content. After all, the purpose of syndication is to attract a larger audience to your main gig. Content reuse is such a Philippines Photoedito Portfolio a valuable way to increase the effectiveness of your content. Don't be afraid because you are worried about duplicate content. Myth #2: SEO is all about stuffing your work with keywords You will see this sometimes from people (too often clients) who want you to “SEO” a piece of content.
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